My coaching philosophy centres around training for strength and skill development rather than aesthetics. Focusing purely on appearance can often lead to short-term motivation and frustration, as physical changes take time and are influenced by many factors outside our control. 

Training to develop strength and physical skills, on the other hand, provides more consistent feedback and a greater sense of progress. You can see improvements in performance week to week - lifting heavier, moving better, or mastering new movements - which tends to create more sustainable motivation and a healthier long-term relationship with training.

I have been strength training for over 10 years and specialise in calisthenics, a style of training that focuses on building strength and control using your own bodyweight. Over that time, I’ve experimented with many different training and nutrition approaches, both personally and through coaching others.

I created Eat for Strength to help clear some of the confusion that surrounds nutrition. The basic principles of eating well for training are actually quite simple, but they are often buried under conflicting and sometimes toxic advice - particularly on social media. My aim with this guide is to provide a clear, balanced framework that helps people fuel their training effectively without unnecessary restriction or overcomplication.